logo for lose it laughing

i thought it would be nice to show a bit about my process - for this logo project for a laughter yoga company i spent time painting lots of suns

The brief was for an uncomplex and joyous logo…my first ideas normally come about with an old piece of paper and a biro!

then it’s nice to paint and draw and cut bits of paper up to get more ideas

i love hand cut lettering

painting lettering, and thinking about happy colours

This is the final logo design - a laughing sun and hand painted lettering made into vector format

‘Thanks Alice. We are there!! Love it.’