Celebrating 20 Years of NOTHS: Inspiration, Innovation, and 'Made with Love'

Wow, what a day! I recently had the absolute pleasure of attending Not on the High Street’s 20th birthday celebration. The energy in the room was incredible - especially the brilliant insights and infectious enthusiasm shared by Sara Davies.

As a partner who has been with NOTHS since the very beginning of their journey, watching how much we have built and grown together over the last two decades feels incredibly special. If I had to sum up the event in one word, it would be inspired. Between the forward-thinking insights from the leadership team and the sheer joy of celebrating the best of British small businesses, the day reinforced our core mission and purpose.

Hearing from the new team - Pascal, Rachel, Davesh and Sara - was a massive highlight. They shared their vision for the next chapter of NOTHS, and it is clear the brand is in fantastic hands. Their passion for supporting independent businesses, driving innovation, and keeping the magic of unique, curated retail alive was infectious. I left feeling motivated and reassured that the future is brighter than ever.

There was pure celebration for the NOTHS Small Brand Awards 2026, hosted by the phenomenal Sara Davies. Sara brought her signature warmth, business brilliance, and boundless enthusiasm to the stage. Watching brilliant, hardworking small brands get the recognition they deserve was incredible. Being in a room filled with fellow creatives who pour their hearts into their crafts is always empowering.

If you haven't seen it yet, NOTHS just dropped their brand new 'Made with Love' film, and it is absolutely worth a watch - the film is a beautiful, emotional tribute to British craftsmanship. It perfectly captures the heart and soul behind what we do - the long hours, the attention to detail, and the genuine passion that goes into every single item. Its core message perfectly summarises what makes our noths: 'Discover extra special gifts, made with love by our talented small brands.'

:: https://www.instagram.com/notonthehighstreet

Being part of the NOTHS family since day one has been incredible. Seeing the brand reach its 20th milestone, backed by a dynamic new team and a community of phenomenal creators, makes me incredibly proud of the past and excited for the future. Cheers to 20 years of creativity, craftsmanship, and small business magic!